Samsung – Father’s backup memory

In 2014 my father started to develop in an obvious way the Alzheimer’s disease. As he began to lose his memory I realize that life for him and for us was going to change radically and things as simple as relating to and recognizing people around him was going to be complicated and will need help. From this insight and need was born originally the idea, the concept and the creative direction for this bronze awarded campaign at Cannes Lions among others awards worldwide. Created for my at Ogilvy Memac for Samsung Mena Area, finally it was released out of Ogilvy, taking the production in his hands my old associated creative director in Tunisia. Thanks ¡