During his career he worked on global clients like Coca Cola, Playstation, Nissan, Movistar, McDonalds, Apple, Jeep, National Geographic, International Amnesty… He worked in France as awarded Art Director at TBWA Paris before coming back to Madrid to become Creative Director at McCann Madrid for Coca Cola account. After that, he also worked at Publicis Madrid as Creative Director and Head of Art of the whole agency. Looking for excelence and creative outstanding,  he decides to join the WPP family in Mena area at Ogilvy Memac Label, where he become part of the Regional Creative Council as Creative Director based in Tunisia. He’s been awarded at local awards like Grand Prix Strategies or club de creatives in France and also El         Sol or Club de creativos in Spain but also all the major international award shows, incluiding the Grand Prix Tv at Fiap festival in South America, several Lions at Cannes festival including             3 golds or the Eurobest Grand Prix of Innovation.

The «eternal pursuit of unhappiness» phylosophy made him to look for new ways of expressing creativity & innovation. So, he decides to open up to new professional challenge outside             the big international groups, creating Madmartigan as a personal platform to develop regular advertising works but also different initiatives out of advertising, researching in other fields            such as brand content, virtual reality, augmented reality and its interactions with the new world of communication and new technologies as 5G, big data, IoT/loE, AI or even Architecture         and its metaverse applications.

In that sense, to increase his knowledge in such diverse areas, he has completed a two years Master Degree in Arquitecture and Communication at the Polytechnic University of Madrid         (UPM) enhaced by its partnership with the University of Sociology through a large study of the main current social movements such as feminism or the public spaces appropiation as framework of freedom and social expression nowdays. This Master degree is the main basis on which develop a PhD combining all these experiences with his long professional career as creative and art director.