Pay per Laugh

What if you paid the ticket for your show depending on how much you liked the performance? This simple question is answered by implementing a facial recognition and AI system.

Pay per Laugh campaign was created when I was creative director at McCann Erickson Madrid. Originally made for Coca Cola, was developed lately at the group as a highly awarded campaign for a well known theater in Barcelona, including 8 lions at Cannes Festival including a gold on Digital, Eurobest Grand Prix for Innovation, among many others like 5 AD&Ds. Big thanks to the  CCO, Mr. Raposo, and the great creative and friend D. Isidro Casanova to make it possible and count on me ¡