Coca Cola Zero – The Swap

Could you make the difference between your regular Coke and your zero coke? we challenge the audience in real time swapping their drinks. The swap is very simple and effective award-winning campaign for Coca Cola and the brand’s first Gold Lion at the Cannes Film Festival in its history. Grand Prix for Spanish-American advertising FIAP. A low-cost campaign with great international performances for McCann Erickson Spain: Cannes, One Show, Clio, Fiap, El sol, eurobest, epica …