During my career I’ve worked on global clients like Coca Cola, Playstation, Nissan, McDonalds, Apple, National Geographic, International Amnesty, Renault…

When I was a young art director in Spain I decided to left everything behind me. That’s how, without knowing a word of french, I went to France in the early 2000´s to become an awarded Art Director at TBWA Paris. There I had the opportunity to be part of the most awarded agency of the world 3 years in a role, learning how to work hard and think big.

After that I went back at McCann Madrid to became the head of art of the agency and creative director for Coca Cola, working to make the best possible awarded work for the brand. I am very proud to have been able to achieve the first Coca Cola Gold Lion worldwide in history at Cannes festival and also the grand prix of Latin-American advertising at Fiap Festival among many others.

Then I was hired by Publicis Madrid as Renault creative director  and also head of art of the agency. I was  also appointed as the creative bridge with the worldwide Publicis chief creative officer at Paris.

After that, Mr. Seguella, the legend from Havas Paris Headquarters hired me to become ECD North africa. Managing the Tunisian agency was my duty but also with the idea of enhanced the creativity level at the whole region, couching local teams or bringing new talent to the group. Unfortunately the Arab spring explode and  with it the project.

So, having in mind always to look for excelence and creative outstanding, I joined the WPP family in Mena area at Ogilvy Memac, where I become part of the Regional Creative Council as Creative Director.

After some years, I decided to open myself up to new professional challenges outside of the large international advertising groups to better manage my own initiatives and make them compatible with a fully family life. This is how I created Madmartigan with a bunch go crazy guys and good friends , as a personal platform to still develop regular advertising works for the advertising industry but also developing new and different initiatives out of it, researching in other fields such as brand content, virtual reality, augmented reality and its interactions with the new world of communication and new technologies as big data, IoT/loE, AI or even art, regular architecture and its metaverse applications.

Talking about recognitions, I’ve been awarded at local awards at every country I worked for, from Grand Prix Strategies or club of creatives in France to the El Sol or Club de creativos in Spain but also all the major international award shows, incluiding the Grand Prix Tv at Fiap festival in South America, several Lions at Cannes festival including 3 golds or the Eurobest Grand Prix of Innovation among many others like one show, D&DA, Epica, Andy’s, Clios…

At the end of the day, my greatest achievement and award has been always doing everything possible to achieve my goals but in a necessary balance to care for my family, spending quality time with my newborn son or give my lovely parents the most dignified old age possible meanwhile life has allowed it.